*Writers looking to stay employed in future years will want to invest significant time learning how to play nice with AI-generated writing robots, according to Joanna Penn.

She’s a writing, publishing and book marketing consultant who also hosts a number of podcasts catering to writers.

Says Penn, paraphrasing a favorite guru, Kevin Kelly:

“This is not a race against the machines.

“If we race against them, we lose.

“This is a race with the machines.

“You’ll be paid in the future based on how well you work with robots.

“It is inevitable: Let the robots take our jobs and let them help us dream-up new work that matters.”

Check-out Penn’s other insights on AI in, “Writing in an Age of Artificial Intelligence: Advanced Self-Publishing Podcast with Orna Ross and Joanna Penn.”

The podcast runs 44 minutes and is also available in written transcript form at the same link.

In other AI-generated writing news:

*Online Summit February 24: AI and Public Relations: Online virtual meeting Provoke North America will include a special focus February 24 on how PR pros can use AI to get more media exposure for clients.

Speakers will examine how AI and robots are changing public relations — as well as how AI can be used to pitch news reporters and identify story angles.

Featured speakers are:

~Sarah Bruning Meron, VP of corporate communications, IBM

~John Seabrook, author of The New Yorker article, “Can a Machine Learn to Write?”

~Aaron Kwittken, chairman, KWT Global, a PR firm

*2021 Study: With AI, Marketers Need to Up-Their-Game: A new study from the Marketing AI Institute finds that marketers’ lack of training and education in AI is holding back the tech’s adoption in the industry.

Specifically, 50% of marketers surveyed rated their understanding of AI at the beginner level.

And another 37% rated their understanding as intermediate.

Says Paul Roetzer, CEO, Marketing AI Institute: “Marketers see the power and potential of artificial intelligence to transform the marketing industry.

“But, it also demonstrates that we are just getting started in terms of understanding and adoption.”

*20 Ways AI Could Transform PR and Communications: Mike Kaput, a senior consultant at PR 20/20, has put together a handy, insightful list of how AI could change PR and communications.

Included on Kaput’s list are:

*Auto-production of news releases and media reports

*Auto speech-to-text conversion of talk at press conferences, media interviews, podcast episodes, conference presentations and the like

*Creation of custom story angles by public relations pros for journalists based on their interests, past coverage, personalities and trends

*2021: The Year Newsletters Replace the Homepage as the New Digital AI?: AI’s uncanny ability to auto-personalize newsletters will lead to a renaissance of the form in 2021, according to Jacque Palmer.

Palmer is a senior content strategist specializing in newsletters at Gannett, a news publisher.

Specific AI-driven tools that are helping businesses and organizations fine-tune their newsletters to individual readers include:

*AI testing of the most effective subject lines for a newsletter

*AI auto-removal of newsletter content that is not performing

*AI’s inclusion of dropping specific text segments into newsletters, based on analytics

*AI in Data Journalism: Pros and Cons: Tech writer Kayla Andrews offers an objective look at the use of AI in data journalism in this piece.

Specifically, AI has gone a long way in helping news outlets closely monitor social media and other databases to break news first, according to Andrews.

But some journalists fear that over-reliance on AI for stories could leave other important – but tougher to run-down – stories undiscovered, Andrews adds.

*Educator: Writing Students Need a Leg-Up on AI: The advent of AI writing assistants like Grammarly have made it imperative for English teachers to up-their-game when nurturing writing skills in students, according to Lucinda McKnight.

She’s a senior lecturer in pedagogy and curriculum at Deakin University in Australia.

Observes McKnight: “This means our children should no longer be taught just formulaic writing.

“Instead, writing education should encompass skills that go beyond the capacities of artificial intelligence.”

Specifically, McKnight adds: “Students need to practice writing in which they are invested, that they care about and that they hope will effect change in the world — as well as in their genuine, known readers.

“This is what machines cannot do.”

*Personalization + AI = The 2021 Digital Transformation: AI-generated writing firm Phrasee offers a look at how AI can help auto-personalize your marketing messages in this 46-minute Webinar.

Phrasee specializes in the AI-generation of subject heads for marketing emails, ad slogans and similar short advertising copy.

Featured speakers are:

~Matt Potter, VP customer success & strategy, Phrasee

~Patrick Trip, SVP, product marketing, Cheetah Digital

*Nominees Sought for Global AI Journalism Award: The Artificial Intelligence Journalism World Forum (AIJWF) is looking to recognize the best in AI-generated news publishing.

Says Mohamed Abdulzaher, CEO, AIJWF: “AIJWF has chosen an international committee from United Arab Emirates, Egypt, U.SA., UK, India, Australia, and New Zealand to manage the GAIJA awards.”

The “GAIJA committee includes many experts in artificial intelligence and academics,” he adds.

Nominations will be accepted by AIJWF through March 20, 2021 for the following award categories:

~GAIJA Personality of the Year

~GAIJA Media Organization Award

~GAIJA Academic Research Award

~GAIJA AI Innovation Award

~GAIJA Creative Media Content Award

~GAIJA Student Award

*New AI Journalism Journal Slated for Launch March 2021: A think-tank based in the United Arab Emirates plans to launch a new journal on AI-generated journalism in March.

Dubbed the Artificial Intelligence Journalism Journal, the peer-reviewed, double-blind ‘open access’ publication will be available in English and Arabic.

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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.