AI-Powered Writing in Marketing: Here to Stay

AI-generated writing — along with similar AI automation — is here to stay in marketing, according to a new study from the Marketing Artificial Intelligence Institute.

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Researchers found that 80% of marketers surveyed believe more than 25% of all marketing tasks will be automated in some way during the next five years.

Meanwhile, 41% of marketers reported they enjoyed a spike in revenue after adopting AI-powered selling tools.

Plus, 56% of marketers surveyed believe that AI will create more marketing jobs than it eliminates during the next decade.

The study, dubbed “2021 State of Marketing AI Report Released,” is available for free download on the Web.

In other AI-generated writing news:

*Up-Close: Copy.ai: Entrepreneur Dave Kerpen is all-in on auto-text writer Copy.ai.

Observes Kerpen: “I found the A.I.-powered tool turns concepts into conversational and relatable text.

“The (Copy.ai) site can optimize messages — including product descriptions, blogs, social media posts, landing pages, and everything else — with text.”

Flesh-and-blood competitors may grimace as writing becomes increasingly automated by robots.

But looking ahead, it appears as if many may soon be competing neck-and-neck with their silicon-based alternatives, according to Kerpen.

Observes Kerpen: “The future of copywriting is here.”

*One Fiction Writer’s Take on GPT-3 Auto-Writers: Novelist Michael Coorlim, who has tried a few auto-writers based on GPT-3, thinks fiction writers are safe from being replaced by a computer right now.

But he still has a healthy respect for the tech.

Observes Coorlim: “Competing with machines that are both more and less than human doesn’t intimidate me in the slightest.

“Instead, I see the potential in the tools themselves — the ways I could integrate them into my own process, how they can speed-me-up and shave weeks-to-months off the time it takes me to write a new novel.

“Just being able to offload some brain function to focus on more creative tasks would be huge — will be huge.

“More importantly — this is inevitable. The only choice we have in the matter is how well we prepare ourselves for the disruption ahead.”

(For an in-depth look at GPT-3, check out: “GPT-3 and AI Writing: Stunning, if Imperfect,” by Joe Dysart.)

*Upgraded AI Editor Goes Beyond Simple Proofreading: AI-powered editing tool Writefull has been upgraded — offering new features that go beyond a quick proofread.

The upgraded software now also:

~Shines-a-spotlight on awkward phrasing

~Rates writing for clarity

~Adds suggestions on how to champion brevity in writing

Currently, the upgrade works for Writefull’s integration with MS Word, according to Hilde van Zeeland, chief applied linguist, Writefull.

*Torrents of Reader Comments?: Automated Moderation to the Rescue: Kronen Zeitung, one of Austria’s largest news publishers, has turned over moderation of countless reader comments to a robot.

Observes Marcela Kunova, a writer for Journalism.co.uk: Today, the automated moderator handles about 75% of all comments, “flagging-up words or expressions that may go against community guidelines.

“This is a huge time-saver for human moderators, who can then just take a look at individual content and decide whether it should be allowed or deleted.”

Kronen Zeitung adopted automated moderation after facing the hard fact that readers were posting about 500 thousand comments to its Web site every month, according to Kunova.

*A Match Made in Heaven: Robots Writing About Robots: Already knee-deep in robotics, online retailer robot experts has begun relying on AI-generated writing to create the automated product descriptions it uses for its Web store.

Observes Blerta Lushaj, team lead, SEO and Content Marketing, robotexperts : “In the first three months, we have already generated content for products from three different categories” — or approximately 300 product descriptions.

Lushaj adds: “Buying content pieces per-article was not only too expensive for us, but also time-consuming, since we also had to check and proofread each content piece.

“Now, all our item descriptions are being created in-house — and the quality is guaranteed.”

robotexperts uses AI-generated writing from AX Semantics to create its automated descriptions.

*Leveraging Automated Business Reports: A Video Walkthrough: Chris Wagner — an analytics architect for Rockwell Automation — offers an extremely in-depth, step-by-step look at how AI automates business reports in this one-hour, 20-minute video.

The video is perfect for viewers who have a basic understanding of how AI-generated writing works and are looking to get into more specifics on how the products work — and how they compare.

Included in the video is Wagner’s look-under-the-hood at AI-generated writing solutions from three prominent players in the industry– Arria NLG, Microsoft and Narrative Science’s.

The verdict: Wagner sees Microsoft’s solution as a good way to get a taste of how AI-generated can automate the writing of business reports.

The other two solutions are more for companies that already ‘get’ AI-powered report writing and are looking to expand use of the tech across the enterprise, he adds.

(For an in-depth look at the trend in auto-generated company reports, check-out, “Company Reports That Write Themselves,” by Joe Dysart.)

*AI Automation of a Newsroom in India: An Anatomy: AI-generated writing service provider Phrazor offers an extremely up-close look at how it automated the newsroom of a prominent news publisher in India with this piece.

Once written by mere humans, much of the news at the media company is now written by robots, including:

~180 auto-generated “stock update” articles-per-day, sourced with data scraped from the Web

~State election stories

~Ongoing daily analysis stories on the markets in gold and silver in India — custom-tailored for 37 cities in the country

One example of labor saved by AI’s automation of writing: The 180 stock update stories alone would require the dedicated analysis, writing and editing of at least 20 journalists, according to Phrazor.

*Call for Papers: AI’s Impact on Journalism: Academic pub Journalism and Media is seeking papers on AI and journalism for its upcoming special issue.

Deadline for papers is Sept. 30, 2021.

Observes guest editor, Jason Whittaker: “This special issue will explore the impact and effects of artificial intelligence, considering such things as the role that algorithms play in areas such as the writing and production of news stories,” and their role in disseminating news (whether fake or real).”

Other AI trends slated for discussion in the special issue include:

*AI in gatekeeping information across social media sites

*How machine learning can transform the production of the news

*The role of AI in shaping the user experience

*Is AI is a threat or opportunity for journalists?

Whittaker is a professor of English and Journalism at the University of Lincoln, based in the United Kingdom.

Adds Whittaker: “Accepted papers will be published continuously in the journal — as soon as accepted — and will be listed together on the special issue Web site.”

*Will AI Re-Shape the Way We Think? Philosophers Caleb Ontiveros and Graham Clay say AI writing and similar tools could revolutionize the way philosophy is done in coming years.

The two observe: “The introduction of writing freed philosophers from being solely dependent on their own memory and oral methods of recollection.

“It is our position that AI will provide a suite of tools that can play a similar role for philosophy.”

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Specifically, Ontiveros and Clay foresee:

~Systematizing tools that relate philosophical propositions and positions to each other

~Simulation tools that simulate the thought of a philosopher or a believer of a given position

~Formalizing tools that transform common language statements into formal logic

~Reasoning tools that simulate reasoning through philosophical propositions in a way that is philosophically useful

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Grammarly
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Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.

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