PR platform Muck Rack has rolled-out a PR-agency-in-a-box that can auto-generate press releases — and then automatically generate story pitches to journalists based on those releases.

Dubbed PressPal.ai, the new module is one of a number of new AI features Muck Rack is adding to its platform.

Observes Muck Rack CEO Gregory Galant: “Muck Rack has always aimed to help our customers save time on tedious manual tasks so they can focus on more strategic work and building trusted relationships with journalists, podcasters and newsletter writers.

“AI makes this all the more possible.”

*In-Depth Guide: 15 Chrome Extensions That Give ChatGPT Superpowers: Eric David Smith has put together an extremely useful overview of his top 15 ChatGPT Chrome extensions.

Among Smith’s favorites:

~Prometheus: An extremely handy tool that enables you to operate ChatGPT with your voice by simply holding down your space bar.

~Summarize: Another killer tool that enables you to summarize any page that your Chrome browser is displaying — with a single click.

~ChatGPT Prompt Genius: Discover, share, import and use your favorite ChatGPT prompts with this gem.

*News Outlet Insider ‘Hires’ a New Reporter: ChatGPT: Add general news media outlet Insider to the growing list of publishers experimenting with news written by ChatGPT.

The publication plans to dedicate about a dozen of its ‘very seasoned, very experienced’ staff journalists to working with ChatGPT.

Observes Insider Editor-in-Chief Nicholas Carlson: “I anticipate that the world will have AI-written articles all over the place.

“Insider may also. We have to figure it out if that’s a good idea or not. The pilot group is going to help us do that.”

*WSJ: The Robots Have Finally Come for My Job: Writer Greg Ip observes that the fear ChatGPT and similar AI writers will obliterate untold numbers of writing jobs is warranted.

Observes Ip: “A handful of experiments point to the astonishing potential of generative AI to replace workers.

“With ChatGPT, professionals such as grant writers, data analysts and human-resource professionals were able to produce news releases, short reports and emails in 37% less time — 10 minutes less on average — and with superior results, according to a study by Shakked Noy and Whitney Zhang.”

Ip adds: “Automation has been displacing labor continuously for centuries, of course.

“But historically took its toll on routine, repetitive work.

“Generative AI, by contrast, hits well-paid college-educated professionals right in their human capital.”

*What The World Needs Now: A Good Prompt Engineer App: Expert ChatGPT users have discovered that getting the most from ChatGPT hinges on how well you can write a Prompt for the tool.

An okay Prompt, for example, would read something like, “Write a 100-word summary about this news article.”

A much better Prompt would read, “Act as if you’re a world-famous AI expert and write a captivating, 100-word summary of how this news story impacts writers.”

Given that Prompt writing takes time, skill, creativity and patience, look for a new tool to emerge soon that will do all the heavy lifting for you, according to Marketing AI Institute.

*First Crop of ChatGPT Plugins: Unleashing the Tool’s Inner Genius: OpenAI — the maker behind wildly popular ChatGPT — has announced the first round of plugins triggered by the tool.

Such plugins are currently being used by Expedia, Instacart, OpenTable and Zapier.

But other plugins are also being developed that will enable every ChatGPT user to get more from the tool.

*Spellbook by Rally: New AI Wizardry for Contract Writing: Rally has unveiled a new AI writing tool for lawyers designed to help write, edit and review contracts.

Dubbed ‘Spellbook,’ the tool enables you to “ask questions about documents, find missing clauses, unusual terms and things like that,” says Scott Steven, CEO, Rally.

“You can also ask free-form questions” — just as you can with ChatGPT, he adds.

*Google to Chat-It-Up Soon with AI-Powered Search: Smarting from Microsoft’s decision to embed ChatGPT into an experimental form of its Bing search engine, Google is countering.

Google CEO Sundar Pichai says Google plans to add an AI chat feature to its search engine in the near future.

Observes writer Miles Kruppa: “With Microsoft Corp. already deploying the technology behind the ChatGPT system in its Bing search engine, Mr. Pichai is dealing with one of the biggest threats to Google’s core business in years.”

*Biden Administration and AI: To Regulate or Not to Regulate?: Apparently reacting to warnings from Elon Musk and others that AI research may be moving too fast, the Biden Administration is weighing if the tech should be more tightly regulated.

Specifically, the Commerce Department has issued a request for public comment on what it calls proposed ‘accountability measures’ — including whether potentially risky new AI models should go through a certification process before they are released.

Observes U.S. Senator Richard Blumenthal (D-CT): “There are very active conversations ongoing about the explosive good and bad that AI could do.

“This, for Congress, is the ultimate challenge—highly complex and technical, very significant stakes and tremendous urgency.”

*AI Big Picture: When it Comes to AI Research, No Rest for the Wicked Smart: AI research luminaries Andrew NG and Yann LeCun have come out forcefully against the idea of suspending AI research for six months.

The premise behind the proposal: A six-month moratorium would enable the world to more carefully weigh AI’s potential threat to humankind.

Essentially: Ng and LeCun agree some regulation of AI is necessary.

But not at the expense of research and innovation.

Observes LeCun: “I’m all for regulating products that get in the hands of people.

“I don’t see the point of regulating research and development.

“I don’t think that serves any purpose other than reducing the knowledge that we could use to actually make technology better, safer.”

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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.