AI Tools Will Enhance — Not Replace — PR Jobs

“When it comes to transforming industries, AI has so far received a bad rap for its potential to replace humans and take away jobs,” observes author James Li.

#ad

“But in public relations and communications, our prediction is that it will be actually the opposite—that AI will pair with you to make you far more data-driven, streamlining your workflows so you can focus on what you do best,” Li adds.

In other AI-generated writing news:

*The Rise of Robo-Writers: Becca Stanek takes a look at how artificial intelligence generated writing is edging its way into news and other text production jobs. “As human writers continue to teach robo-writers the tricks of the trade, it’s hard not to wonder if the student will someday become the master,” Stanek observes.

*Look for Widespread Proliferation of AI in Content Marketing: Companies looking to raise their media profile with in-house generated blogs, articles, infographics, video and similar media will increasingly rely on AI to help turbo-charge that effort, according to Dmytro Spilka, founder, Solvid, a marketing firm.

*Bloomberg’s In-Depth Look at How AI is Transforming Newsrooms: Chris Collins, senior executive editor, Bloomberg, details the ever-increasing role AI is playing the writing and overall generation of news stories at the financial news media giant in this 47-minute video.

*Washington Post: Reporters Have Nothing to Fear From AI: “I don’t think that journalists should be worrying about AI,” says Jeremy Gilbert, director of strategic initiatives, Washington Post. “We are not anywhere close to people saying, ‘Oh, this AI system is gonna do your work for you.'” Gilbert and other key players in AI-generated writing / journalism offer their take on AI in journalism in this info-packed, slickly produced 3-minute video from Reynolds Journalism Institute.

*A New Online Gathering Place for Data Journalists: Data journalists – who often use AI to auto-generate important trends from data as infographics – now have a new place to congregate with colleagues – DataJournalism.com.

“Data journalists use analytic and data visualization software to turn raw figures into stories that can inform, surprise, and inspire,” observes author Ben Wolford. “Their work is essential because they help to uphold many of the same values we support here at ProtonMail: privacy, security, democracy, and freedom of information.”

Anyone can sign-up to use DataJournalism.com free. Those who pay the optional membership fee get additional perks, like access to online video courses.

“Beautiful things happen when journalism meets data: Individual stories are connected with larger societal challenges; complexity gets translated into insightful visualizations; investigations join the dots between billions of documents,” observes Adam Thomas, director, European Journalism Centre, which is hositing the meeting place with support from the Google News Initiative.

Besides videos, DataJournalism.com features a forum, where data journalists can swap ideas. You’ll also find both editions of EJC’s “Data Journalism Handbook” here, considered an industry bible. And there are articles offering deep dives into the practice of data journalism.

Joe Dysart is a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London. 

Never Miss An Issue
Join our newsletter to be instantly updated when the latest issue of Robot Writers AI publishes
We respect your privacy. Unsubscribe at any time -- we abhor spam as much as you do.

How artificial intelligence is automating writing