Connecting With Readers on an Ever-Deepening Level
Copywriters and editors looking to auto-generate marketing newsletters with a more personal feel for readers and customers are reaching out to artificial intelligence for help.
Turns out, AI is great at continuously analyzing what readers are clicking on in the newsletters they receive — and then customizing future newsletter content based on those behaviors.
Moreover, AI also excels at analyzing other data an organization has on readers — including what readers say in chats, on social media and in-person — to get an even deeper insight into what makes each subscriber tick.
Over time, that ongoing analysis and continuous readjustment of text and other content results in an ever-more personalized marketing newsletter for each customer — and ideally, more sales.
In fact, 61% of customers who are treated to personalized marketing content from businesses say they are likely to buy from that business as a result of that personalization, according to a study by Movable Ink .
And 80% of Generation Z and Millenials say they are happy to allow publishers to track their digital behavior if they promise to offer a more personalized marketing experience in exchange, according to a study from Jeeng, an auto-personalized newsletter and digital marketing service.
Currently, personalized newsletters are used primarily by marketing copywriters, whose AI systems continually auto-adjust the content of their communications based on those systems’ ever-deepening perceptions on each customer’s likes and dislikes.
But personalized newsletters are also gaining in popularity among news editors. They often use these AI-powered newsletter systems to take note of articles that are of most interest to each reader — and then send that reader at least some new articles that specifically appeal to those interests.
In fact, AI-powered personalization can be a boon to virtually any organization that sends out a newsletter.
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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.