Category Archives: AI Writing This Week

Coming Soon: AI Real Estate Listings

Overwrite.ai has released a beta version of an AI tool that automatically writes real estate property listings.

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Simply upload property images, enter hard data about your property and press “Generate Writeup.”

Instantly, Overwrite auto-creates a written property listing to go along with your images.

Don’t like the resulting wording? No problem, simply press ‘Regenerate Writeup’ and the AI tool instantly cranks-out another version of the property listing for you.

Keep regenerating until you see what you like.

The beta version is currently free to use.

Stay-tuned for an alpha version, according to the company.

In other AI-generated writing news:

*AI-Generated Sports Journalism That Makes Money: Cecillia Campbell of United Robots will be talking AI-generated sports writing at Newsrewired’s virtual conference in July.

Using automated writing, Campbell says Mittmedia was able leave behind disjointed coverage, high freelance costs and uninspired readership for something much better: a real revenue-generator.

Campbell will be detailing Mittmedia’s turnaround at the virtual conference July 7, 10 a.m. Eastern Standard Time.

*Telco’s Sales Spike With AI-Generated Writing: France-based Orange – one of the world’s top ten telcos – saw conversions jump 40% after using AI to generate messages to prospects, according to Xavier Gourlin.

He’s Orange’s director of direct marketing.

For AI, Gourlin turned to Persado – a company known for software that can auto-write winning ad slogans and similar snippets of marketing copy.

“Persado offers a solution that allows us to better understand customer behavior and, in particular, what resonates with them on an emotional level,” Gourlin says.

*AI-Generated Writing at Canadian Press: Ever-Expanding: Writer Mitchell Consky takes an in-depth look at the Canadian Press’ ever-burgeoning use of AI.

Experimenting first with automating the writing of Canadian Hockey League games, the paper later moved into auto-generating backgrounder stories on local elections.

With new funding coming in from Google, the Canadian Press “plans to have a desk devoted to maximizing digital outreach through automation,” Consky observes.

That new unit will be staffed by a digital journalist, a computer developer, a data librarian and a reporter, according to Consky.

“The plan would be to find datasets through web scrapers — or to open data portals to automate as many stories as possible,” Consky observes.

One example of automated news the new unit might generate: Running unemployment and inflation rate stories, narrowed by province and then smaller demographics, according to Consky.

*A Look at AI Journalism Innovators: Matthew Kershaw, a former head of digital at MTV, takes a look at early adopters who are making AI work in journalism.

“The biggest issue won’t be the technology itself, but realigning processes and people around the technology,” Kershaw observes of AI.

“This will be a massive challenge to management, who will need to win hearts and minds, and ensure that, journalists — who must be at the very heart of the process — are brought along on the journey,” Kershaw adds.

*Copywriter: Humans Will Always Have an Edge Over AI: Despite fears that AI-generated writing is coming for copywriters’ jobs, Alex Cattoni, founder, The Copy Posse, feels machines will never completely replace human beings.

“While it is possible to emulate empathy with AI, I don’t think robots will ever completely replace real human interaction,” Cattoni says in this 11-minute YouTube video.

The takeaway: Instead of viewing AI as an adversary – or simply giving up on copywriting altogether, the best move is to “think strategically about how AI can support you on your copywriting journey,” Cattoni says.

*Another Copywriter Who Likes What AI is Selling: Count Katie King as another copywriter all-in on AI-generated copywriting.

“One of the biggest misconceptions people have about AI is that it’s here to replace humans,” says King, author of “Using Artificial Intelligence in Marketing.”

“This is false and stems from media sensationalism and works of science fiction,” King adds.

“AI will likely replace some jobs — the ones I classify in my book as the ‘dirty, dull, and dangerous’ ones,” King says. “But it will also create or redefine many roles.

“The role of the marketer will change. But there will still be a need for human workers.

*Journalism’s Future: Less Writing, More Strategizing: Given that AI-generated writing is churning-out increasing numbers of articles, tomorrow’s journalists will probably be more strategists of the news – and less writers — according to Przemek Chojecki.

A self-described AI entrepreneur, Chojecki is on the Forbes 30 under 30 list and author of “Data Science Job: How to become a Data Scientist.”

“I think there will be always a role for journalists,” Chojecki says. “But probably it will change in a way because unless you’re writing texts for other robots, it makes sense actually that you have people who know what is interesting to people.

“So, the role of a journalist will probably change in the sense that it will become more of a strategist who points an algorithm towards a particular direction.”

Chojecki has already built a semi-automated publicity Web site focused on interviews and coverage of business startups.

Currently, he’s tweaking Contentyze, a site designed for media agencies, news outlets and marketing companies looking for automated news.

*Content Automation Tools for WordPress: Writer Brody Dorland offers a rundown on content automation tools for WordPress in this piece.

Tops on his list includes the Thrive Headline Optimizer.

“This plugin uses split A/B testing to test different versions of your headline and will automatically show the best headline to more readers over time,” Dorland observes.

Other key tools Dorland likes is a content auditer, a related posts recommender and a content importer.

*A Crowning Achievement for Humanity: The Thinking Machine: Kristian Hammond, a professor of computer science and journalism at Northwestern University, sees the forthcoming ‘thinking machine’ as a pinnacle moment in human history.

“We are now in a place where we can take that marvelous gift of intelligence, of reasoning, of consciousness – of the ability to look at the world and know what to do,” Hammon says in this 20-minute TedX talk on YouTube.

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“To decide and think and infer and know – and bring it to the machine.

“And that will be for us, I think, one of the pinnacles of what it means to be intelligent as a species.”

Hammond’s research at Northwestern focuses on AI, machine-generated content and context-driven information systems.

*Special Feature: Company Reports That Write Themselves

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Grammarly
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Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.

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