(June 17, 2019), RobotWritersAI.com Editor’s Note: AI writing bot maker Phrasee has upgraded its software, which auto-generates short ads and similar content.
The enhanced package is designed to make it easier for marketing users to analyze the impact of email marketing campaigns powered by Phrasee.
Phrasee Press Release Begin:
Phrasee launches dashboard to give marketers real-time revenue review of global email campaigns
London, June 17, 2019
Phrasee, the global leader in marketing language optimization, has today launched a new dashboard to give marketers real-time insights into how global email campaigns are performing.
Phrasee, which provides AI technology to supercharge marketing campaigns for leading global brands including Domino’s, Groupon, Gumtree and Virgin Atlantic, has developed the new dashboard to give users a real-time view of marketing campaign performance.
The dashboard displays key insights including real-time uplift and revenue forecasting, as well as identifying where incorrect testing methodology is being used.
The new dashboard is the latest product update from Phrasee, which brings experience of optimizing billions of customer interactions for leading global brands.
(RobotWritersAI.com Editor’s Update: AI writing bot maker Persado — a competitor to Phrasee — turned heads in August 2019 by snagging Chase Bank as a major new client.
Chase inked a five-year deal to use Persado for its credit card and mortgage business advertising.)
More than 300 million individuals worldwide have now received an email with a Phrasee subject line.
Additional releases, including exportable performance reporting, inbox notifications on project performance and subject lines for trigger and lifecycle campaigns, will follow later over the next few months.
“Too many businesses are unaware of the hidden cost of bad email subject lines,” said Parry Malm, CEO and co-founder, Phrasee.
“The right subject line has the power to drive incremental uplift in open rates, which can often lead to millions in additional revenue over a financial year – we know this, because this is how Phrasee has helped deliver more revenue for our current enterprise customers.
“We created these new features to provide both CMOs and heads of CRM with more insight into how language testing within their email marketing campaigns can lead to a massive increase in their revenue.
“We’re committed to continuous innovation to empower CMOs and marketing teams at the world’s most progressive brands.”
“We’re really excited about Phrasee’s new product development,” said Liam Savage, CRM Executive at Virgin Holidays.
“We continue to see Phrasee drive further improvements in ROI through our campaigns and being able to access key information on performance and revenue in one central place will empower us to build more accurate forecasts for our email channel.
“It’s really important for us to be able to keep a close eye on performance in real-time, and Phrasee will not only save us time but really impact our bottom line in a positive way. This really is trailblazing technology for trailblazing marketers.”
ENDS
(RobotWritersAI.com Editor’s Note: AI writing bot makers excel at generating short snippets of copy, which are used in ad slogans, email marketing subject heads, short descriptions of business data and the like.
Using AI to generate long-form, extremely in-depth writing has proven to be tougher to pull-off with current AI-generated writing technology.)
Press contacts
For press enquiries, please contact Firstlight PR phrasee@firstlightpr.com or +44 (0)203 617 7240
About Phrasee
Phrasee is world-leading AI that generates and optimizes marketing language at scale, delivering improved results for email subject lines and push notifications.
Founded in 2015, Phrasee is the go-to solution for ambitious, innovative and analytical marketers.
Today, its team of data scientists, computational linguists and developers drive increased ROI for enterprise brands across the globe, including Virgin Holidays, Domino’s, and Gumtree.
*Also on RobotWritersAI.com — Evergreen Article:
*AI-Created Newsletters: On The Cheap
–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.