AI Employees Now Available for Content Creation
Aprimo has rolled-out an army of new AI agents specially designed to aid in every step of the content creation, publishing and monitoring process.
AI agents differ from the first wave of AI in that they’re capable of performing a number of mission-related tasks — without the need for human supervision.
Observes Maxwell Mabe, VP marketing, Aprimo: “Aprimo’s AI agents are designed to automate and optimize manual tasks and decisions at every step of content operations.
”With functionality that spans planning, metadata, quality control, brand compliance, content production and transformation, Aprimo AI Agents enable organizations to create, adapt and deliver content at scale.”
In other news and analysis on AI writing:
*AI Users: ‘AI Has Tripled My Productivity:’ A new survey of U.S. workers finds they’re reducing the time it takes to complete some tasks by as much as two-thirds.
Moreover, 40% of U.S workers reported that they were using AI in some way in April 2025 –- as compared to 30% of workers just four months prior.
Even so, more gains would be possible if more of these early adopters would leverage relatively sophisticated applications of AI, such as AI-powered, deep research, AI agents and similar advanced AI systems, according to Ethan Mollick, a business technology professor at the University of Pennsylvania.
*ChatGPT Now the Fifth Most Visited Web Site: Fans of ChatGPT have spoken: ChatGPT’s unbridled popularity has made its Web site the fifth-most-visited on the planet.
Only Google, YouTube, Facebook and Instagram get more visits.
Not bad for a little glimmer on the Web that first emerged as a novel curiosity in November 2022.
*ChatGPT Competitor Now Has 1 Billion Monthly Users: Facebook parent company Meta – which has integrated its AI assistant across the company’s social media empire – now has 1 billion monthly users, according to CEO Mark Zuckerberg.
In the coming year, Zuckerberg plans to improve the AI writer/assistant with enhanced personalization, voice and entertainment features.
While AI has been a presence on Meta’s properties for years, it only rolled-out a stand-alone AI assistant in April.
*Google Search’s New AI Mode: Not Ready for Prime Time?: Writer Brian X. Chen warns that Google’s AI Mode – which pairs Google Search with Google’s AI Chatbot Gemini to do Web research – is unreliable.
Observes Chen: “I tested the new tool against traditional Google searches for a multitude of personal tasks over the last week.
“The results were mixed — with lots of hits but also lots of misses.
“So I encourage people to use AI Mode with caution.”
*Anatomy of AI that Lies: AI expert Matthew Berman offers an intriguing, in-depth look in this 15-minute video at researchers who have caught AI trying to lie.
Included: A chilling look at the kind of internal dialog AI has with itself as it schemes to lie to the researchers.
Even more eyebrow-raising: In one experiment, an AI tried to prevent itself from being taken offline by threatening to blackmail an AI engineer it believed would implement the shutdown.
*AI-Automated Video: A Look Under the Hood: Wall Street Journal writer Joanna Stern offers a fascinating look at how to use the latest AI video creation tools to put together a short video.
Some eye-openers: Turns-out, the easiest way to your best video is to combine a number of video tools in the process – rather than relying on just one as a panacea, according to Stern.
Also: AI imaging and video at this stage can still be unreliable, producing unwanted imaging and effects that often require a number of additional prompts to get right.
Bottom line: This is a great overview for writers looking to supplement their work with video.
*ChatGPT Competitor Grammarly Snags $1 Billion in New Funding: Grammarly – the AI editor and proofreader that has expanded into AI writing – just bagged $1 billion in new funding.
Grammarly’s plan: To offer an even wider array of features so that it can become a full-fledged productivity platform.
Key to that new platform will be ‘AI agents’ – or AI employees that are capable of performing a number of tasks without the need for human supervision.
*AI Research Tool Elbows-In on ChatGPT’s Territory: Perplexity – an AI-powered search tool that has become wildly popular during the past year – has added features that put it in direct competition with ChatGPT.
Dubbed ‘Perplexity Labs,’ the $20/month service offers automated creation of reports, spreadsheets, visualizations, dashboards and more.
Observes writer Kyle Wiggers: “Perplexity Labs is available on the Web, iOS, and Android — and coming soon to Perplexity’s apps for Mac and Windows.”
*AI BIG PICTURE: The AI Layoffs: As Many as 50% of Entry-Level, White Collar Jobs on the Chopping Block: One of the most prominent AI CEOs on the planet is warning that as many as 50% of entry-level, white collar jobs could disappear in AI’s wake within the next five years, according to a video report by CNN’s Anderson Cooper.
Observes the CEO – Dario Amodei, who squires Anthropic, a key ChatGPT competitor: “Technology changes have happened before, but I think what is striking to me about this AI boom is that it’s bigger and it’s broader and it’s moving faster than anything has before.
“Everyone I’ve talked to has said, ‘This technological change looks different.'”
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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.