In a stunning moment of candor, ChatGPT CEO Sam Altman has stated that AI will usurp 95% of the marketing work currently performed by agencies, strategists and creatives.
Altman’s prediction can be found in a new book — offered by subscription — “Our AI Journey,” by Adam Brotman and Andy Sack.
Observes Mike Kaput, chief content officer, Marketing AI Institute, in reaction to Altman’s reported prediction: “To say it blew us away is an understatement.”
Altman’s exact words, according to Brotman and Sack, were: “95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI.
“And the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing.
“Again — all free, instant and nearly perfect. Images, videos, campaign ideas? No problem.”
For more on Altman’s revelation, check out this riveting article by Kaput.
Keep on rockin’ in the free world.
In other AI-generated writing news and analysis:
*In-Depth Guide: Eight Best AI Tools for Work: Not surprisingly, nearly all la crème de la crème of AI tools recommended by Forbes in this piece rely heavily on AI writing.
But there are a couple of ancillary tools that writers may find handy as well, including:
~a chatbot builder
~a communications and work organizer
~a dashboard that unifies all your meeting minutes, summaries and action items from your meeting videos.
*The Chatbot Chronicles: New Tool Auto-Generates Write-Ups on Tech Support Incidents: In another sign of how deeply AI’s tentacles are reaching into the writing jobs once performed by humans, a new tool has emerged that auto-writes articles based on tech support incidents.
Dubbed ‘AI Hub,’ the software “automatically turns incident response conversations between an enterprise’s IT support staff and employees or customers into knowledge base entries,” according to writer Carl Franzen.
Subsequently, customers experiencing similar support challenges can access the insights embedded in that data either as a full-fledged article — or via a Q&A with an AI support chatbot.
*Death-Blow to News Business?: Perplexity Search Offers Journalism Without the Journalists: While news editors and reporters have grown increasingly edgy at the rapidly growing sophistication in AI writing, AI search engine Perplexity takes the unease to an entire new level, according to writer Carmine Starnino.
Observes Starnino: “It works a bit like ChatGPT.
“But it is better at locating the most reliable facts about a subject and regurgitating what it learns into a vivid, human-sounding summary.
“This tool is perhaps the single-most terrifying development I have seen in my twenty-two years as a magazine editor.”
*ChatGPT Finds a New Voice — Its Own: You’ve got to hand it to ChatGPT-maker OpenAI: They keep dishing-out the upgrades with remarkable speed.
This time around, they have a new feature that enables you to hear ChatGPT’s responses read aloud.
Coupled with an add-on that already enables you to speak inputs into ChatGPT, the AI tool can essentially be used hands-free now — and, if necessary, eyes-free.
*Rock-’em-Sock-’em-AI-Bots: ChatGPT Rival Throws Upgrade Shade: Anthropic — maker of an AI-writer-and-more that competes head-to head with ChatGPT is out with an upgrade.
Dubbed Claude 3, the AI chatbot reportedly outshines ChatGPT when it comes to automated computer coding.
Claude 3 is also apparently better at automated problem solving involving reasoning, math and basic knowledge, according to writer Maxwell Zeff.
While the jury’s out on ashoot-out between Claude 3 and ChatGPT when it comes to automated writing, the release is great news for consumers: Frothy competition amidst deep-pocketed makers of bots like ChatGPT virtually assures the tech will keep getting better and the price competition will stay fierce.
*Say Cheese!: New AI-Imaging from Jasper: Longtime purveyor of AI writing Jasper has added an automated photo generation feature to its AI suite.
The capability enables marketers and other creators to instantly create supporting images for articles and posts in a photo-realistic style.
Jasper acquired the tech — dubbed Clipdrop — from Stability AI, a company that specializes in AI-powered image generation.
*The Waiting Is the Hardest Part: Text-to-Video Alternatives to Sora: People anxiously awaiting the commercial release of Sora — a new text-video-tool that can apparently make gripping short videos — can experiment with six alternatives in the meantime.
Writer Jon Awa-Abuon offers a rundown on each in this piece.
As for Awa-Abuon’s take on the soon-to-be-released Sora, an auto-video maker of ChatGPT: “OpenAI’s Sora text-to-video tool is set to give the world another ChatGPT moment.”
*Cover-Letter Cures: AI Now Panders Better Than You Do: Given that most pros find themselves writing cover letters for jobs throughout their careers, this overview of the best AI tools for automating the chore should come in handy.
Krishi Chowdhary offers his five best picks for handling auto-covers — all of which are highly recognizable to those who follow AI writing closely.
Chowdhary’s favorite: Copy.ai. — for its ease-of-use and free trial.
*AI Big Picture: That Life-Like Robot with a ChatGPT Brain?: It’s on the Way: Looks like the natural evolution of ChatGPT — into a full-blown, life-like robot sporting a ChatGPT/AI brain — just got legs.
ChatGPT’s maker, OpenAI, is partnering with robotics company Figure to make the robot — with a little venture capital funding help from Amazon’s Jeff Bezos, Microsoft, Intel and Nvidia.
Observes writer Matt O’Brien: “Figure is less than two years old and doesn’t have a commercial product but is persuading influential tech industry backers to support its vision of shipping billions of human-like robots to the world’s workplaces and homes.”
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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.