AI Writing Gets a Major Upgrade

Developers Have Their Hands on ChatGPT’s Latest ‘Secret Sauce’

In a move that will significantly improve the performance of dozens of existing and new AI writers across-the-industry, OpenAI has granted developers access to ChatGPT’s most powerful secret sauce: GPT-4 software.

The proprietary code is the most powerful AI autowriting engine available to ChatGPT, enabling it to create often amazing writing in the blink-of-an-eye.

ChatGPT can also run on the older GPT-3.5 — users can make that switch by simply clicking on a link within the tool that instantly installs GPT-3.5 as the chatbot’s autowriting engine.

But GPT-3.5 is not as powerful as the state-of-the art GPT-4.

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The new accessibility to the GPT-4 autowriting engine for software developers will enable a substantial number of AI writers — which are little more than interfaces that sit atop OpenAI’s GPT software — to become much more powerful.

Essentially: Using ChatGPT with the GPT-4 option is like handing a writing assignment to a really smart college junior.

The AI writing engine is generally extremely perceptive about what you’re looking for.

And it delivers prose that is generally very on-point — and often astonishingly good.

In contrast, auto-writing with the previous incarnation of the autowriting engine — GPT-3.5 — is like handing-off your writing assignment to a really smart ninth grader.

Granted, the prose that comes back is generally very good — GPT-3.5 is no slouch.

But the work product sometimes misses the point of what you really want.

And GPT-3.5’s phrasing sometimes does not burn nearly as brightly as autowriting from GPT-4.

That’s especially the case if you’re looking for witty turns-of-phrase.

ChatGPT Plus users — subscribers who pay $20/month for advanced use of the tool — already enjoy limited access to the GPT-4 autowriting engine.

And as a ChatGPT Plus user, I can truly say that the GPT-4 autowriting engine decidedly dusts previous versions of OpenAI’s GPT software.

The overarching takeaway here: OpenAI’s decision to license GPT-4 to responsible developers raises the stakes on AI writing across the industry — and will trigger the proliferation of much more powerful AI writers during the second half of 2023.

The reason: AI writers currently using earlier versions of OpenAI’s GPT software will be forced to upgrade to GPT-4 as soon as possible.

Otherwise, they’ll face the real prospect of losing customers to competitors who more quickly upgrade to GPT-4.

Plus, any new AI writer surfacing on the autowriting market in coming months will need to offer — at minimum — the writing ability of GPT-4.

Otherwise, they’ll be summarily dismissed as a software interface based on obsolete technology.

Even better: OpenAI’s decision means that other AI writing companies and organizations offering, or experimenting with, AI writing engines that compete with GPT-4 — including Google, Meta, Anthropic, Cohere, and Hugging Face — will also need to up-their game to stay competitive with GPT-4 interfaces.

As for consumers of AI writing: It’s going to be a real party.

We can all sit back and reap the rewards of ever-more-sophisticated AI writers materializing for our use as some of the world’s most brilliant AI minds compete against each other — often with breathtaking results — for our AI writing dollar.

Popcorn, anyone?

In other analysis of AI-generated writing news:

*In-Depth Guide: GPT-3.5 Versus GPT-4 — Smarter, Accurate, and $20: In this timely piece, ZDNet stages a shoot-out between two AI writing engines that ChatGPT users can click-on to do their AI writing for them.

The result: “ChatGPT-3.5 is all well and good.

“But ChatGPT-4 — at $20 a month via ChatGPT Plus — is a good deal smarter and more accurate,” observes writer Steven Vaughn-Nichols.

Adds Vaughn-Nichols: “So is GPT-4 better? Is ChatGPT Plus worth the money? I think the answer to both of these questions is yes.”

*Study: Flesh-Bags Outmatched Again — AI Beats Humans at Tweeting: New research finds that mere flesh-bags are no match against AI when it comes to Tweeting.

Essentially, a majority of readers surveyed said they’re more likely to trust Tweets generated by GPT-3 than those written by humans.

Adds writer Justine Calma: “People in the study were more likely to trust GPT-3 than other human beings — regardless of how accurate the AI-generated information was.”

*Relentless Proliferation: 300+ AI Copywriting Tools and Counting: AI writers have been multiplying like rabbits during the past few years — with no signs of abating.

AI tracking site Toolify documents there are now 300+ AI copywriting apps floating across the digital universe.

And by the time you finish this sentence, there’s a very good chance that yet another AI writer has popped-up on the scene.

In a phrase: With AI and copywriting right now, it’s the Wild West.

*AI ‘Content Factories-in-a-Box’ for Businesses — Now a Thing: Telegraphing a growing trend in AI content creation, Typeface just snared $100 million to produce more ‘Content Factories-in-Box’ for businesses.

Essentially, Typeface’s AI content creation suite enables businesses to drop-in their fonts, logo, product details and similar brand data — and then crank-out promotional content that’s marinated with their brand voice and vision.

A major advantage: Typeface produces promotional content with both auto-generated writing — and auto-generated imaging — that’s powered by AI.

*Wordplay for eBay: World’s Biggest Flea Market — Now With AI-Powered Product Descriptions: Add eBay to the list of ecommerce titans releasing prototype — and similar — AI writers for product descriptions.

Observes writer Katishi Maake: “eBay has released in beta a plug-in that, through generative AI, allows sellers to automatically generate text for their item descriptions based on product attributes — which helps cut down on the time and effort required to list items.”

Adds Eddie Garcia, chief product officer, eBay: “We want this to be the simplest place to go and sell anything and create economic opportunity.

“There is a little bit of a learning curve.

“But we’re going to create such simple, magical experiences that it’s going to be very easy.”

*The Would-Be Keyboard Kings: The Top Five Rivals Vying to Dethrone ChatGPT: CMS Wire offers a great rundown on the top five challengers to ChatGPT’s throne as the ‘King of all AI Writers.’

It’s an extremely informed list, featuring Anthropic’s Claude, Writesonic’s ChatSonic, Character.AI, Google’s Bard and Jasper AI.

One caveat: Despite their prowess, some of ChatGPT’s toughest competitors are experimental tools — and not full-fledged commercial products.

*Origin Story: How We Got to ChatGPT-4: This post is a great read for those insatiably curious about how the auto-writing sensation ChatGPT came to be.

CMS Wire reaches back to the 1940s to find the start of ChatGPT’s story — a time when autowriting was simply a glimmer in the imagination of computer science’s greatest minds.

In a phrase: This is a great piece if you’re looking for an informed frame-of-reference on ChatGPT.

*Summer Snooze?: ChatGPT Hits User Growth Plateau: Traffic to ChatGPT’s Web site dropped 10% in June — the first decline in ChatGPT usage seen since the autowriting wonder exploded on the scene in late 2022.

Even so, this is not exactly a boo-hoo moment: In May, Veza Digital clocked ChatGPT’s traffic at nearly a billion visitors-per-month.

And some guess that with K-12 and college kids currently on summer vacation, ChatGPT use was bound to dip a bit.

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*Big Picture AI: Chatting Up the Cosmos: In the latest installment of, ‘Got it, I really am living in a science fiction novel,’ NASA is developing robots equipped with ChatGPT-style communication interfaces, which it plans to send to distant planets.

Says Larissa Suzuki, visiting researcher, NASA: “The idea is to get to a point where we have conversational interactions with space vehicles and they (are) also talking back to us on alerts, interesting findings they see in the solar system and beyond.”

The takeaway: Apparently, AI will not simply evolve to rule the earth.

The entire universe is its oyster.

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Grammarly
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Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.

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