Early commercial experimentation with automated sports writing in the last decade has burgeoned into serious business for some AI-generated writing firms.
One of the most well-publicized toolmakers benefiting from the trend right is United Robots, which regularly scores new clients for its auto-sports writing tool.
One of United Robots’ clients — Swedish publisher NTM — for example, recently unveiled some successful numbers after automating much of its sports news with AI.
Specifically, Anna Karin Tilleby, a project manager at publisher NTM, says United Robots’ tool was able to bring in 952 new subscribers in 2021 for the news outlet — along with 9.5 million page views.
Says Tilleby, whose publishing house began experimenting with automated sports news in 2016:
“We were certainly among the first wave.
“The idea was to find a way of writing about the leagues and teams we hadn’t been able to cover.
“But curiosity also played a very big part.
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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.