McClatchy is expanding its use of AI-generated real estate news in a number of its markets.
Using AI tech from United Robots, the news company plans to churn-out more automated articles on real estate sales — this time in California.
Also on the menu are automated articles featuring some analysis of some real estate markets in California.
The AI-generated articles will also include property images and satellite maps from Google, which partners with United Robots in automated news.
The newspaper chain made headlines late last year after it began publishing AI-generated real estate news at the Miami Herald.
McClatchy joins The Atlanta Journal — which has been cranking-out automated real estate news for more than a year now — as an early adopter of automated real estate news.
Bergens Tidende — a Norway publisher — is another early player.
It won three Global Media Awards for automating news stories about home sales on its Web site domain.
And yet another news outlet gung-ho on automating real estate news is Sweden-based NWT Media.
There’s even an online tool anyone can use now — Listing AI — that can generate an automated written real estate listing in seconds.
In other AI-generated writing news:
*Contentbot: An In-Depth Guide: AI auto-writer Contentbot gets a ‘Not Quite Ready for Prime Time’ evaluation in this look-see from MakeMoneyBro.com.
The problem, according to MakeMoneyBro: “I found that the text generated — especially from their non-GTP-3 options — can be sorely lacking at times, leading me to have to regenerate content much more than on other services.”
For an in-depth look at the current state of the market for AI writing tools, check-out, “Ultimate Guide: Artificial Intelligence Writing Software,” by Joe Dysart.
*AI in Content Marketing: A Snapshot: CMS Wire offers a 30,000-foot view on how AI is being used in content marketing in this piece.
Of special note to writers, according to Cathy McPhillips, chief growth officer, Marketing Artificial Intelligence Institute: Wordsmiths will need to earn how to work with AI. Not so much in terms of using the technology, which is increasingly plug-and-play, but:
~Using their newly freed-up time on more important and rewarding tasks such as content context and relevance
~Being more involved in quality control, editing and fact-checking
~Tweaking the tone and manner of copy
One hopes.
*One Writer’s Take on AI: Human Writers Not Disappearing Any Time Soon: Technology consultant Matt Shirely has taken a long look at automated writing and has come away unthreatened.
Observes Shirley: “AI isn’t going to replace human copywriters any time soon.
“This is largely in part to the emotional advantage that humans have over AI.
“Whilst there have been large developments in how AI analyses data through facial recognition and physiological signals, AI-driven long-form articles usually lack the human touch that converts readers into leads.”
*Under-the-Hood: A New Look at Jasper: Writer Bernard Brode offers an updated look at AI auto-writer Jasper in this piece.
In a phrase, Brode is impressed. “Maybe Jasper doesn’t pose such an existential threat to me after all. One of the biggest sources of angst among content marketers and Web site owners is coming up with ideas and generating steady, evergreen blog content, emails, and ad copy.
“Copywriting bots can keep your content calendar full for as long as you’d like.”
He adds: “The self-learning nature of the beast allows it to develop further to incorporate more nuances of human language, including context and grammar in multiple languages.
“What that means is that the quality of output is almost certain to improve with time.”
*DeepMind Gives GPT-3 a Run for its Money: Researchers at UK-based DeepMind say their auto-text generator can match the performance of writing engines 25 times its size.
In theory, that makes DeepMind’s writing engine a competitor with GPT-3 — currently one of the world’s most popular writing engines.
Adds Will Douglas Heaven, a writer for MIT Technology Review: “The researchers also claim that the database makes it easier to analyze what the AI has learned, which could help with filtering out bias and toxic language.”
*AI’s Rescue of Local Journalism — With Just a Dash of Collateral Damage: German educator Neil Thurman says AI is poised to lend a hand to local journalism — which is on the ropes in many parts of the world.
Unfortunately, there will be some collateral damage.
“In the UK, for instance, there is a news agency that provides automated articles to local journalism clients.
“They are sold for about one-twentieth of the amount it would cost if a local journalist had to write the individual story him or herself,” says Thurman.
Thurman is a communications professor at Ludwig Maximilian University of Munich.
*Webinar, March 30: How AI-Generated Writing Works: AI-generated writing pioneer AX Semantics is offering a free Webinar on how AI-generated writing works.
Included is a live demonstration of AX Semantics’ AI-generated writing software.
*New Meeting Transcriber Released: Dubber is the latest service provider offering auto-transcription of meetings and conversations.
Billed as a “collaborative digital meeting and call organizer and note-taker,” the service captures and analyzes conversations across mobile and unified communications platforms.
Deliverables from the service include automatic notes, themes, summaries and action items.
Currently, the service is designed to integrate with a number of communication networks, including Microsoft Teams, Zoom, Google Meet, and Cisco Webex.
*AI Big Picture: Forbes — Seven Must-Read Books on AI: Forbes has released a thought-provoking list of its seven ‘must-read’ books on AI.
Tops on the list is “A World Without Work,” a doom-saying tome that predicts AI is destined to put millions of people out of jobs.
Observes writer Daniel Susskind: “What will it mean for society as more and more of the jobs that underpin our economy are automated?
“What steps can we take to mitigate the worst side effects of this transition?
“And most profoundly: How will we use our time, measure our lives and find purpose in a world in which people no longer need to work?”
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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.