Champion of AI automation Spot Trender found that when pitted against AI, human writers were no match for their robot counterparts.
Overall, the researchers discovered that AI-generated articles were judged as more readable, more informative — and more natural-sounding – than those written by humans.
Says Chris South, CEO, Spot Trender, the study’s sponsor: “This research signals a new era for copywriting — where human authors are no longer needed to write about mundane content.
“As AI technology continues to evolve, it is becoming easier and easier to replicate the writing style of humans.
“In the not-too-distant future, it’s likely that most of the written content we see will be generated by machines — except for some niche areas.”
Yikes.
Spot Trender offers ad-testing automation services to brands and agencies.
In other AI-generated writing news:
*In-Depth Review: WordHero: Reviewer Phillip Stemann put this auto-writer through its paces and found that the output was ‘decent’ — although the tool’s design could be confusing.
Adds Stemann: “WordHero is still a platform in development and the fact that the Longform editor is an add-on is a bit of a letdown for me.
“Overall, I will give WordHero three stars.
“Their design is a bit outdated. And the output is not as great — like we see it with Nichesss and Peppertype.”
You can check-out Stemann’s review in both video and written transcript form.
*AI is Coming for Copywriters: Brian Nizinsky, a digital marketing manager at Paychex, says copywriters need to brace themselves for the pervasive proliferation of automated writing across their profession.
Nizinsky cites a 2021 study by the Drift and Marketing Artificial Intelligence Institute, which found 79% of marketers believe AI will be able to outdo writers by 2024.
Nizinsky’s reaction: “Most marketers aren’t willing or able to invest significant time and energy into creating effective marketing copy — they don’t have the in-house expertise or the funds to hire someone else.
“So why not let machines do what they do best — produce large amounts of consistent content faster than any human ever could — and use the savings to hire creative professionals who can dream-up truly unique campaign ideas?”
In a perfect world, sounds great.
In a ‘good enough’ world, who knows if all those creative professionals would be hired — or even keep their current jobs.
*Podcast: Why Every Writer Needs an AI Writing Tool: Copywriter and marketer Carmine Mastropierro makes the case that all writers should have some sort of AI tool clanging around in their toolbox.
Mastropierro does not see AI usurping the jobs of pro writers.
But even so, a writer operating without the help of an AI writing tool, Mastropierro advises, is foolish.
*Shoot-Out: Three AI Copywriting Tools Compete for Best Solution: Digital marketing service provider Ziedal Morris pitted three AI writing tools against one another: Anyword, CopySmith and Copyshark.
Their winner: Anyword. “Ease of use, quality of the generated text, and pricing were the most important features to make our choice,” Ziedal Morris’ reviewer concluded.
The company also liked Anyword for its ability to auto-generate blog posts — although its reviewer admitted the resulting copy may need editing to suit a user’s specific preferences.
*Reuters Study: News Publishers All-In on AI Automation: Eighty one percent of news publishers are looking to use — or expand their use — of AI automation in 2022, according to a new report from Reuters.
Observe the study’s researchers: AI tech like machine learning, deep learning and natural language generation “can no longer be regarded as ‘next generation’ technologies but are fast becoming a core part of a modern news operation at every level – from news-gathering and production right through to distribution.”
They add: “Using AI to automatically write stories – so-called robo-journalism – is less of a priority at this stage, but is where many of the most future-focused publishers are spending their time.”
The report, dubbed “Journalism, Media and Technology Trends and Predictions 2022,” is free-for-download.
*Online Discussion: AI and Journalism: Jan. 19: Research group AI Center FEE CTU is sponsoring an online discussion this week on AI and Journalism.
The talk will focus on where to find value in tech-driven journalism.
It will also pose the question: ‘When it comes to journalism, is AI a true friend or deceptive foe?’
Hosting the panel will be Anna Vošalíková of Czech Radio.
*Podcast: AI and Fantasy Fiction Writing: Two indie writers take a look at AI writing in this podcast, concluding the tech is poised to revolutionize fiction writing.
And while they concede some fiction writers are more wary than welcoming to AI-generated writing, they say the plain fact is that the tech is here — like it or not.
*Clara Rolls-Out Auto-Transcription for Medical Records: Clara Analytics — a provider of AI tech to the commercial insurance industry — is offering a new solution that auto-transcribes medical records, dubbed ‘Treatment Summary.’
The AI solution can also extract and organize important case details and make the info easily available to insurance adjusters and nurse case managers.
“Most case managers are struggling with heavy workloads,” says Tom Warden, chief insurance and science officer, CLARA Analytics.
“Monitoring each claim is generally costly and very labor-intensive.
“Treatment Summary puts all the necessary information at the case manager’s fingertips, where it’s easy to navigate and constantly updated.
“For overburdened adjusters and NCMs, this is a game-changer.”
*AI Big Picture: AI is Quietly Eating Up the World’s Workforce with Job Automation: Dire predictions that AI robots are poised to overrun a wide spectrum of jobs appear to be manifesting, according to this piece in VentureBeat.
Observes Valerias Banger, a writer for VentureBeat: “Take the example of writing jobs. AI can easily generate text that is indistinguishable from human writing.
“This type of AI job automation is replacing workers in a way that is largely invisible to the naked eye.
“For example, the popular AI copywriting app, Rytr, boasts over 600,000 users — and it’s growing at a brisk pace.
“In other words, over half a million people are using Rytr alone to fully — or partially — automate their writing.
“It’s estimated that there are just over one million freelance writers around the world, who are increasingly competing with robots that don’t tire, don’t require payment, and can generate an unlimited amount of content.”
Share a Link: Please consider sharing a link to https://RobotWritersAI.com from your blog, social media post, publication or emails. More links leading to RobotWritersAI.com helps everyone interested in AI-generated writing.
–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.