Marketers looking to quickly get up-to-speed on how AI writing and similar tools are changing marketing will want to check out the Marketing Artificial Intelligence Conference.
The virtual event, slated for September 13-14, is brimming with presentations from key players offering their perspectives on the impact of AI writing tools and similar software on the profession.
Key topic tracks include:
~The (Artificially) Intelligent Enterprise: How to Grow Smarter with AI
~25+ Tactical Ways to Use AI in Marketing Right Now (+ Vendor Recommendations)
~Roundtable: AI for Agencies
~AI for CMOs: How Marketing Leaders Are Transforming Their Talent, Tech and Strategy
~Roundtable: Marketing AI for Beginners
In other AI-generated writing news:
*In-Depth Review: Content Villain: AI writing expert Phillip Stemann offers a detailed look at Content Villain in this 17-minute video.
The online platform is one of a slew of new writing services looking to help marketers and others quickly auto-generate copy, slogans, headlines, ads and other content.
Observes Stemann: Content Villain “has more than 50 different tools that you can use to generate content.”
Like many AI writing tools, Content Villain has a problem generating highly polished, long-form content.
The company will also create a custom AI-generated writing tool for a premium-level subscriber.
*New AI Writer: Kafkai: Add Kafkai to the steadily growing cadre of auto-text generators that use GPT-3 as their writing engine.
The AI writing tool has three modes of operation: two are designed for niche article writing for specific categories — such as business, careers and education.
A third mode is designed for general use.
All modes promise to auto-generate text that is also optimized for the search engines.
And all articles run 500 – 900 words.
Kafkai also offers a WordPress plugin that makes it easier to generate articles with the tool and import the resulting text into a WordPress blog or Web site.
(For an in-depth look at GPT-3, check out: “GPT-3 and AI Writing: Stunning, if Imperfect,” by Joe Dysart.)
*Company Reports That Write Themselves: Top Database Management Software: Businesses looking to auto-generate company reports will want to check-out Gartner’s 2021 study on the world’s top business intelligence software packages.
The reason: Auto-generated company reports need to draw from a slick database management program to ensure they can produce the most insightful text.
And Gartner has identified in the top five leaders it believes do the job best with this report.
Those are: Microsoft, Tableau, Qlik, ThoughtSpot and TIBCO.
Bottom line: This Gartner report offers an extremely in-depth look at the business intelligence space.
It’s a must-read for businesses looking to optimize auto-report generation.
On caveat: Once you’ve check-out this report, you’ll also want to evaluate the top AI-generated writing plugins you can use to turbo-charge auto-report writing with any of the business intelligence software packaged mentioned in the Gartner report.
AI-generated writing pioneers with plugins for business intelligence software programs include Automated Insights, Arria NLG and Narrative Science.
*Automated Company Reports Done Right: A Guide: AI-writing pioneer Narrative Science has released a guide on winning strategies for auto-generating company reports.
This is a no-kidding, extremely insightful, in-depth offering, which features advice on auto-generating company reports authored by top data scientists.
All told, perspectives from 12 data scientists are featured on auto-generated reports.
Data scientists featured include:
~Zack Mazzoncini, founder, Data Story Academy
~Tommy Puglia, senior manager, Business Intelligence, CompTIA
~Chris Wagner, analytics architect, Rockwell Automation
~Kris Hammond, chief scientist & co-founder, Narrative Science
~Charles Holive, head monetization strategist, Sisense
(For an in-depth look at the trend in auto-generated company reports, check out, “Company Reports That Write Themselves,” by Joe Dysart)
*Another Writer Weighs-In on AI-Generated Writing: Annie Brown: Count Annie Brown among the scribes who see AI writing tools as an aid — and not a threat.
Essentially, Brown finds the current crop of AI-generated writing tools helpful, but not worrisome.
Observes Brown: “AI is doing a lot to help streamline content marketing and management for companies across the board. You can get things researched, prepped, edited, and published in minutes — as opposed to days or weeks.
“The problem is that while AI can automate time-consuming publishing tasks and help predict what people want to read, it can’t really write that well – yet.”
Brown limits her critique of AI writing tools to those using auto-writing engines like GPT-3.
She excludes pioneering AI writing tools, which rely on article templates populated by facts and insights auto-drawn from data software.
*AI and Law School: The Case Against AI-Generated Writing: Michael A. Zuckerman, a professor of communication and legal reasoning at Northwestern University, fears AI-generated writing could impair coming generations of legal minds.
Zuckerman’s reasoning: Nascent legal minds can only mature if they continually engage in the very act of thinking and writing about the law originally — rather than offloading that process to a machine.
AI tools of specific concern to Zuckerman include BriefCatch.com, which boasts using “natural language processing, machine learning, and artificial intelligence” to make you sound like a Supreme Court Justice.
“Another platform, Compose.law — a product of CaseText — promises to provide ‘all the arguments, legal standards and prepackaged research you need to get things done, faster than ever.’
“It has a motion library that automates the beginning of the drafting process.”
Adds Zuckerman: “My concern is growing as legal technology is sprouting that not only identifies objective errors, but begins mimicking a lawyer’s hand and mind.
“Advanced technology like this may well prevent a student from growing into their full potential as a lawyer, replete with a possible lack of foundational professional judgment as a writer.
“We don’t want to spawn a generation of law students less skilled than their predecessors in our craft.”
*Data Extractor Raises $20 Million in Funding: New York based Daloopa — a service provider that extracts data from millions of highly-complex financial documents, has bagged $20 million in new funding.
The service is used by a number of hedge funds, investment banks, and other financial institutions.
*Report: Emerging Markets Also Automating News Writing: Researchers have released a new report detailing the use of AI-generated writing and similar tools at media outlets in Latin America and central Eastern Europe.
Among the report’s key findings:
*The most common use of AI in Latin America was for auto-generating articles and other content — as well as for understanding Web site visitor patterns
*The most common use of AI in central Eastern Europe was also for auto-generating text
The researchers add: “Media in these markets are struggling to attract talent — but even more so — to retain talent.
“The major issue – attracting specialist talent and skills — is a barrier to further adoption and growth.”
*The Future of AI: Google’s View: Sundar Pichai, CEO, Google, offers his perspective on how AI will shape our future in this wide-ranging, 59-minute video.
Observes Pichai: “The progress in artificial intelligence — you know we’re still in very early stages — but I’ve viewed it as the most profound technology that humanity will ever … work on.
“We have to make sure we do it in a way that we can harness it to society’s benefit.
“But I expect it to play a foundational role pretty much across every aspect of our lives.
“You know, be it healthcare, be it education, be it how we manufacture things, how we consume information.
“And so I view it as a very profound enabling technology.
“You, if you think about fire or electricity or the Internet — it’s like that — but even more profound.”
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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.