AI-generated writing firm Rasa.io offers a detailed look at its approach to AI-personalized newsletters in this post.
Essentially, every marketing newsletter Rasa.io sends is completely unique.
That enables each recipient to receive his or her own personalized version of a marketing newsletter from a company or organization.
Rasa.io pulls-off this feat by leveraging the user-specific identifier data that’s associated with each recipient.
Plus, it uses behavioral insights on how each recipient engages and clicks with marketing emails to further personalize future content.
The result: Ideally, every recipient gets to see content that actually interests them.
Bottom line: This post offers a great overview — and nuts-and-bolts walkthrough — on how to put together AI personalized newsletters using Rasio.io.
In other, AI-generated writing news:
*Conversion.ai: An In-Depth Review of the Auto-Writing Tool: A reviewer with a masters degree in creative writing put auto-writer Conversion.ai through its paces.
The conclusion?: Mostly positive.
The app — which targets marketing writers as among its primary users — is different from a number of other auto-writers.
Essentially, its AI unearths insights on why already proven marketing writing works — and then uses those insights to help you shape your own marketing pitches.
But like many AI writing tools that use GPT-3 as their word engine, the catchy copy produced by Conversion.ai may still need some editing.
Observes SEOBook.com’s reviewer: “Based on the samples it generated, I’d say it really does come-up with engaging copy — though it needs editing.
“If your business must rewrite product descriptions for extensive inventories, Conversion.ai can cut the time in half.
“(And) it can help automate description rewriting without hiring more writers.”
Bottom line: This review drills deep into the guts of what makes Conversion.ai tick and is well-worth the read.
*AI-Generated News Proliferates in Sweden: Sweden’s NWT Media is now auto-generating news in sports, real estate, traffic, weather, company registrations, bankruptcies and breaking news alerts.
Plus, NWT’s auto sports content service also includes quotes from coaches, according to Mikael Rothsten, publisher, NWT Media.
Says Rothsten: “Our partnership with United Robots constitutes a significant boost for our local journalism and the winners are the readers in our regions.
“We’ll now be able to cover events which we rarely — or never — had the resources to cover previously.
“The automated articles will also free up editorial resources which can be applied to producing other valuable journalism.”
*KitchenAdvisor Increases Site Traffic With AI-Generated Content: This kitchen supplies advisory and brokerage service increased visits to its Web site with auto-generated writing, according to Antonia Keute.
She’s marketing manager at KitchenAdvisor.
The site is using AX Semantics’s tool to auto-write product descriptions.
A bonus: AX Semantics tool also automatically search engine optimizes (SEO) those descriptions as they’re produced.
Says Kitchen Advisor’s Keute: “With AX Semantics, the content is generated automatically and can be added to the different pages — as well as newly constructed (pages) — with just a few clicks.
“AX Semantics is a helpful and easy-to-understand tool that allows you to create automated descriptions quickly and easily — a real relief for all those who invest a lot of time in writing.”
*Auto-Written Company Reports: Phrazor’s Approach: AI-generated writing firm Phrazor offers a detailed look at its approach to auto-writing company reports in this post.
Like many AI firms, Phrazor uses business data often used to generate charts and graphs to add insights on that data in easy-to-understand, automated writing.
For many people, gleaning insights from writing — rather than attempting to discern that same knowledge from charts and graphics — is much easier.
Says Roger C. Schank, a leading AI scientist and computer science professor at Carnegie Mellon University: “Humans are not ideally set up to understand logic. They are set up to understand stories.”
Adds Shruti Vasudevan, an AI specialist: “The key to great communication and engagement is not just limited to compiling all the information in a presentation, but conveying it in a way that is engaging and easy-to-understand.
“With data storytelling, companies can collect and analyze data and present insights in the form of engaging and easy-to-comprehend narratives and visuals.”
(For an in-depth look at the trend in auto-generated company reports, check-out, “Company Reports That Write Themselves,” by Joe Dysart.
*Deep Dive: How GPT-3 Really Works: During 2021, a number of AI-generated writing apps have been released that use GPT-3 as their writing engine.
Developed by OpenAI, a research group funded mostly by Microsoft, GPT-3 is one of the world’s most powerful auto text generators — which takes a supercomputer to run.
App makers seeking to use the engine pay a licensing fee, and then build their app on top of GPT-3.
That enables the app to draw on GPT-3’s power and sophistication without being forced to pay all of GPT-3’s development and supercomputing costs.
Bottom line: This article from TheNextWeb offers an in-depth look at how GPT-3 — and similar super-powerful auto text generators — work.
It’s a great read for some who really wants to get into the technological guts of where these powerful text generators are right now — and where they may be going.
(For a complementary, in-depth look at GPT-3, check out: “GPT-3 and AI Writing: Stunning, if Imperfect,” by Joe Dysart.)
*Email Marketing Firm Partners with AI-Generated Writing Pioneer: AI writing firm Phrasee firm is partnering with marketing platform firm Braze to help punch-up its email and push marketing tools.
Phrasee’s AI has been used by marketers for a number of years now to auto-generate subject heads for marketing emails, ad slogans and similar short advertising copy.
Its tool is designed to automatically improve the impact of messages by continuously performing ongoing split tests, which find the best performing message to use in any given marketing campaign.
*Law Firm Launches Free Auto-Docs Site: Businesses looking to auto-generate some basic business documents can now do so for free at a new Web site from law firm Clifford Chance.
Auto-generating a basic non-disclosure agreement (NDA), for example, takes little more than using chatbot to input key data — or filling out an online questionnaire.
Once those inputs are ingested by the Web site, the NDA is auto-generated for free.
Similar free auto-generation tools are currently available on the site for for auto-writing:
~Series A Term Sheet
~Series A Subscription & Shareholders Agreement
~Convertible Agreement Regarding Equity
*Automated Content Provider Forges More Inclusive Tech Documentation: AI writing firm Acronolinx is working with software titan Salesforce to ensure tech documentation reads as more inclusive.
Observes Charlotte Baxter, product content specialist, Acronolinx: “Salesforce wants to drive positive change in their products through the intentional use of more inclusive technical language and terminology.
“Salesforce uses the Acronolinx AI-powered software platform to help create inclusive content at scale, by guiding technical writers to make informed language choices as they build content.
“We’re all worthy of feeling included and valued, and that’s why inclusive language is now a core part of business communication.
“Whether you’re looking to establish a diversity, equity, and inclusion initiative at your company — or speak to a broader target audience — inclusive language aligns the impact of your words with your intentions.”
*AI in Journalism: A Snapshot from a Knight News Fellow: Doctoral student Felix M. Simon offers his take on AI in journalism in this 24-minute podcast.
It’s also available in written transcript form at the same link.
Says Simon: “This old story of, ‘Oh, AI will easily replace lots of people’ — that might be true to some extent, because it might be replacing certain groups of people in the workforce.
“But more broadly, you also need very high skilled and trained people to keep it running, to set it up in the first place.
“And that’s of course true if we think of AI in the news context as well.
“You actually need specialists to deploy this technology.
“And so there’s a story of, ‘Oh, the robots are going to come and take our jobs.’ I think that’s a bit apocalyptic in many ways.
(For an alternate, in-depth, 2021 look at how robots are replacing editors and writers across virtually all writing genres, check out, “The Robots Cometh: How artificial intelligence is automating writing jobs,” by Joe Dysart.
Share a Link: Please consider sharing a link to https://RobotWritersAI.com from your blog, social media post, publication or emails. More links leading to RobotWritersAI.com helps everyone interested in AI-generated writing.
–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.