Campbell’s Soup is using AI to select ads for regional markets – based on the concentration of Coronavirus cases in each location.
Consumers in regional markets hard-hit by Coronavirus see ads catering to shoppers trying to avoid grocery stores.
Meanwhile, consumers in regional markets virtually free of Coronavirus see ads that assume grocery shopping is perceived there as worry free.
Other variables the AI uses to skew ad placement include weather, healthier alternatives to comfort food and grocery hoarding.
The result: Click-thru rates on ads placed by AI are often much higher than normal.
Some news outlets — which traditionally used editors to make similar story placement decisions — are now using AI robots to make those same kind of content placement decisions.
In other AI-generated writing news:
*AI Tool Smokes-Out Fake News: New technology from a news outlet and AI firm is being used to tag fake news, according to Elyse Sims, a writer for HackerNoon.
Essentially, the tool detects and flags suspected fake news and brands the content with an unfavorable trustworthiness rating.
The news outlet behind the new tool is Byrd, a breaking news and content platform. Abzu, an AI research startup, helped Byrd put the tool together.
*New AI Writing Assistant Rephrases Your Sentences: A new AI writing tool has been released that will condense a sentence for you – or change its tone.
Dubbed “Wordtune,” the Google Chrome extension can shorten and simplify a sentence for you so that it’s more easily understood.
Plus, it can also change the tone of a sentence – going from formal to informal, or back the other way.
When you think the sentence “Are you available for coffee next week?” sounds too formal, for example, Wordtune can change it to “You want to grab coffee next week?” according to a report in Fast Company.
Dreamed-up by AI12, Wordtune is an enhancement to GPT-3, an extremely powerful auto-text generator released by OpenAI this past summer.
For an in-depth look at GPT-3, check out: “GPT-3 and AI Writing: Stunning, if Imperfect,” by Joe Dysart.
*AI-Generated Writing a $1.3 Billion Industry by 2026: Natural Language Generation – also known as AI-generated writing – is poised to burgeon into a $1.3 billion industry by 2026, according to a new study from Research Report UK.
Key players in the space include Arria NLG, Yseop, Narrative Science, Automated Insights, Retresco GmbH, CoGen Tex, Phrasetech, Veritone, NewsRx, Conversica and Narrtiva, according to the report.
*Google Awards $2 Million for AI News and Related Projects: Twenty one news tech projects in Turkey, Africa and the Middle East have snagged funding from Google, according to Global Tech Outlook.
Funding for AI went to news outlet yNet .
It’s looking to use AI to automatically generate articles on election results and public school rankings from government databases.
*Consultant: The Time is Ripe for AI Adoption in Journalism: Laurens Vreekamp, an associate consultant at Fathm, makes the case for adopting AI in the newsroom in this article.
Approximately 130 newsrooms across the globe are already using the tech in some way, according to Vreekamp.
Observes Vreekamp: “There still is time to come aboard — the barriers to entry are relatively low.”
Fathm is a journalism news lab and consultancy.
*Guarding Against Trash-Talking AI: One of the great strengths – and dangers — of AI-generated writing is that it can create almost anything, beautiful or ugly.
The latest downside on this reality is malicious use of GPT-3.
The powerful AI text generator has been trained by a few users to spit-out offensive statements, according to Will Douglas Heaven, a writer for MIT Technology Review.
Observes Heaven: When GPT-3 “was released this summer, people were stunned at how good it was at producing paragraphs that could have been written by a human on any topic it was prompted with.
“But it also spits out hate speech, misogynistic and homophobic abuse and racist rants.”
The solution?
AI researchers are trying to create digital bridals for GPT-3 and similar AI-generated writing systems to neutralize use by the occasional goof-ball.
*AI Journalism Virtual Summit Slated for November: A pair of journalism organizations is sponsoring a virtual summit on AI in journalism Nov. 5, 12 & 19.
Speakers slated for the virtual summit include:
*Charlie Beckett, director, Polis Journalism AI
*Francesco Marconi, co-founder, Applied XL
*Mohamed Abdulzaher, CEO, AI Journalism for Research & Funding
*Nicholas Diakopoulos, professor, computational journalism, Northwestern University
*Workshop on AI and Journalism Slated for November 4 and 5: A group of scientists is hosting an online workshop on how AI and other tech are impacting science journalism.
Featured will be experienced science communicators, who will detail new tools that take science journalism beyond simple storytelling.
*Entrepreneurs Get Busy Making GPT-3-Powered Tools: A number of startups are using the powerful AI-generated writer GPT-3 as an engine for their own tools, according to an article in Wired.
Observes Tom Simonite, a writer for Wired: “Entrepreneurs are harnessing GPT-3 to perform real work — like drafting emails or marketing copy.”
Worthy of note are Compose, OtherSideAI, and Magic Email — all automated email writers
Also worth looking at is Snazzy.ai, an automated Web page and Google ads writer.
*Special Feature: Company Reports That Write Themselves
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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.