Writing demanding significant creativity is probably safe from AI job loss, according to Bryon Reese, CEO, GigaOm, a technology research company.
“It will be hard — if not impossible — for computers to be able to do jobs that require creativity or abstract thinking, because we don’t really even understand how humans do these things,” Reese says.
“Possible jobs include author, logo designer, composer, copywriter, brand strategist, and management consultant,” Reese says.
Perhaps.
But company’s like Persado are replacing copywriters at ad slogan writing – once considered a highly creative skill.
And United Robots, a leading AI-generated writing company, has added automated interviewing to its auto-news-story services – making the resulting copy ‘appear’ to be more creative.
In other AI-generated writing news:
*Double-Digit Growth for AI News Service: Automated news firm Infosentience is enjoying double-digit growth, according to company founder Steve Wasick.
“We currently have everything we need in place to grow,” says Wasick.
His AI-generated writing service regularly churns-out copy for CBS Sports, IU Health and the Chicago Mercantile Exchange.
Infosentience software “understands what’s interesting about a data set and conveys it using language and data visualization,” Wasick says.
*Cue the Army of Robot Writers: Stefan Åberg, a managing editor at Sweden-based VK Media, says he’s building an army of robot writers to auto-produce news on weather, traffic, property sales, sports matches and more.
His reasoning: An army of robot writers can regularly produce copy much more efficiently than humans.
“Since the editorial team has begun using automation extensively, the number of digital subscribers has increased by 70 percent,” according to writer Alexandra Borchardt.
*Journalism Veteran: Thumbs Down on Automated News: “A machine could never replace what a journalist does – whether judging what’s newsworthy, doing research, or writing in a way that makes readers think about the issues,” says Jan Wagner.
He’s a freelance financial journalist from Chicago, currently based in Frankfurt, Germany.
“The short answer is that I am completely against it,” says Wagner, who opines on a wide variety of topics impacting journalism in this interview.
“In my craft, one person informs and hopefully enlightens others,” he adds. “Automated journalism doesn’t have anything to do with this.
“For me, automated journalism is not the correct term: It should be defined as collecting data.”
*AI in the Newsroom: An Overview: The University of Texas at Austin offers an academic overview of the implementation of AI in the newsroom in this piece.
Included in the summary is a look at the ethical implications of news powered by AI.
*AI: A Lifesaver for Struggling Newsrooms: Patrick White, a journalism professor at University of Quebec, sees AI as a lifeline for news outlets trying to stay afloat.
“Newsrooms need to take advantage of what AI can offer and come up with new a business model,” White observes.
“We need to better equip our newsrooms and completely rethink the workflow to achieve better collaboration and better content that will attract new paying subscribers,” he adds.
*Another Take on Automated Writing Firm Phrasee: Forbes offers a new perspective on Phrasee in this piece.
It’s an AI company that leverages automated writing and deep learning to create winning email subject heads, Facebook ads, Google ads, push messages, Twitter posts and similar copy.
The company’s tech – embraced by a number of top global companies – is definitely worth a look.
Research marketing firm Gartner recognized Phrasee on its cool vendor list in 2018.
And CB Insights, a market research firm, named Phrasee 2017’s Most Innovative AI Company.
Meanwhile, Phrasee snagged the Tech Entrepreneur of the Year title at the UK Business Awards in 2016.
*AI Writing Assistant Snares $4 Million in Funding: AI Writing assistant Quillbot has lassoed $4 million in funding.
“Founded in 2017 by three computer science students at the University of Illinois at Urbana Champaign, QuillBot has created an online service that helps users construct grammatically-correct sentences in English while writing anything from emails to essays,” observes writer Katherine Davis.
The AI service competes with a number of AI writing assistants, including Grammarly, Microsoft 365’s AI Editor, Article Forge, Word.AI and Wordsmith.
Quillbot currently has about 1.5 million monthly active users.
About 8,000 are premium subscribers, according to Rohan Gupta, Quillbot’s CEO.
*Auto-News Service Brings in $1.5 Million in Funding: Newsbyte, an AI-driven news service that auto-writes news stories, has rung-up $1.5 million in new funding.
“Our engine has the ability to write factual content with almost zero human intervention,” says Newsbyte co-founder Sumedh Chaudhry.
“We have already on-boarded a couple of clients overseas and a couple in India,” he adds.
*Free Online Course Offered in News Algorithms The Impact of Automation and AI on Journalism: The Knight Foundation has posted a free course in AI and journalism, featuring Nick Diakopoulos as lecturer.
Diakopolous is assistant professor, communication studies and computer science, at Northwestern University.
The course includes video classes, readings, exercises and more.
*Special Feature: Company Reports That Write Themselves
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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.