Start-ups in AI-generated writing and similar AI technologies are often willing to offer their services for free – or nearly free – for the opportunity to test-drive their solutions at news outlets, according to Francesco Marconi.
He’s a longtime player in AI-generated news and helped
spearhead AI implementations at The Wall Street Journal and the Associated Press.
“New (AI) companies are often eager to have established newsrooms test their technology or implement their research,” Marconi observes in his new book, “Newsmakers: Artificial Intelligence and the Future of Journalism.”
“This can lead to mutually beneficial collaboration — based on knowledge sharing — rather than a significant monetary exchange,” he adds.
The potential benefits from such partnerships are considered so substantial to the Associated Press, the news wire service has created a job position exclusively dedicated to fostering AI / newsroom partnerships.
It’s “a role responsible for sourcing opportunities for collaborations with universities, start-ups and other media organizations,” Marconi observes.
Insights into AI in the newsroom abound in Marconi’s new book.
Essentially, the tome offers an in-depth, detailed, on-the-ground look at how AI is transforming the industry — from a major player helping orchestrate that change.
In other AI-generated writing news:
*Besting AI: A Human Translator Beats the Machines: Despite projections that AI will decimate most translation jobs during the next few years, human translator Ellie Leonard is bucking the trend.
“Ms. Leonard’s clients — some of whom have tried automated transcription services — say she brings context, background knowledge and a genuine interest in the subjects to her work,” observes New York Times writer Steve Lohr.
“She looks up people’s names, place names and acronyms to get them right,” Lohr adds. “Accents, cross talk and background noise do not result in gibberish in her transcripts — as they often do for software transcribers.”
So for now, Ms. Leonard is doing just fine, thank you.
Even so, the prognosis looks bleak for most human translators long term, according to writer Siri Hedreen.
He’s found that ‘routine cognitive’ jobs like translation are most at risk of disappearing due to automation.
Essentially, such jobs are characterized by formula-driven writing tasks, which can easily be subsumed by AI-generated writing software, according to Hedreen.
Bottom line: more than 500,000 translation jobs are at risk of disappearing in three to five years, according to Ofer Shoshan, CEO, One Hour Translation.
“We should not sugarcoat this,” Shoshan says. “There will be an impact. The way to deal with it is to first understand and accept the fact it is coming.”
*Matching Marketing With Personality Type, Courtesy AI: Marketers now have the ability to auto-personalize emails, ad slogans and other marketing by based on customer personality type, according to an article in MarTech Advisor.
Specifically, AI can be used used to size-up an individual’s personality by examining a person’s profile on LinkedIn – or similar social network.
Once that analysis is made, it’s simply a matter of matching a particular email marketing pitch, ad slogan or other marketing copy with a specific personality type.
“For example, if you knew that one of your prospects, who we’ll call Sam, is naturally direct and assertive, you’d better understand that in order to effectively reach her, you’ll need to keep the email brief and to-the-point,” observes Greg Skloot.
He’s president and COO of Crystal, an AI company offering software that auto-analyzes personality type.
*AI Driving Expansion of Auto Content Curation: AI-driven tools like Scoop.it – which auto-produces content by summarizing news stories, posts and similar content it finds on the Web – are driving a major expansion of the content curation market, according to a new report.
The upshot: By the close of 2027, the content curation market is expected to burgeon to $2.4 billion annually, according to the “Content Curation Market” report, published by Absolute Market Insights.
For deeper insight into this trend, check out “AI-Created Newsletters on the Cheap,” by Joe Dysart.
*Expert: AI-Generated Writing a Solution to Opaque Charts and Graphs: Data visualizations produced by business intelligence packages can be made much more accessible when enhanced with plain English descriptions generated by AI writing programs, according to Donald Farmer, an IT industry consultant.
“You need to be able to move beyond visualizations as your only means to communicating data,” Farmer says.
Essentially, a number of AI-generated writing programs are able to do this by looking at the same data that generates a chart or other visualization — and then describing that chart or visualization in easy-to-understand English.
AI-generated writing programs capable of integrating with business intelligence programs in this way include Automated Insights, Narrative Science and Arria.
*Playing Nice: Ensuring Search Engines Don’t Penalize Your AI-Generated Writing: Users of AI-generated writing need to use care when leveraging the technology to produce content for the Web, according to a blog post from AX Semantics.
The reason: As use of automated writing grows, Google is beginning to penalize Web sites that post automated writing designed to game search engines — while simultaneously offering little value for readers.
Some AI-generated writing is popping-up on Web sites, for example, which makes no sense to readers but still gets play in the search engines because it’s riddled with keywords.
Other AI-generated writing programs are ingesting text from other Web sites — resulting in posts that do not add significant value to the original text.
The result: Google is cracking down on Web sites engaging in such ruses, casting them to the bottom of search engine returns – or even refusing to list such violators altogether.
Consequently, users of AI-generated writing need to tread carefully when posting automated copy on the Web.
This blog post from AX Semantics – a leader in AI-generated writing — offers a how-to.
*Is AI-Generated Writing Truly Creative?: Perspectives differ on the creative power behind AI-generated writing, according to this article in The New York Times.
Some writers fear that AI writing will steal their jobs.
Others remain confident a computer will never match their linguistic creativity.
“Advances in software applications that process human language lie at the heart of the debate over whether computer technologies will enhance or even substitute for human creativity,” observes Times writer John Markoff.
*AI-Generated Writing in Finance: Myriad Applications: CIOs, analysts, compliance officers, portfolio managers and the general public all have something to gain from AI-generated finance reports, according to Grant Bartel.
An AI business consultant, Bartel has nearly a decade’s experience working as a software developer, quant developer and AI engineer.
He currently focuses on helping clients build and grow fintech businesses.
Specifically, Bartel says AI-generated writing has the ability to automate the production of:
*Financial Reports
*Regulatory Filings
*Executive Summaries
*Suspicious Activity Reports
*Strategic Advice
*Breaking Financial News
*Chart Annotations
“While it certainly requires a technical understanding to properly implement, the effort will be well worth it in the end,” Bartel observes.
For more insight on this trend, check out, “Company Reports That Write Themselves,” by Joe Dysart.
*Some Marketers Skittish About AI in Marketing: As AI-generated writing and similar tools are increasingly adopted by marketers, many fear AI could negatively impact their efforts.
Specifically, 56% of marketers surveyed for the 2020 State of Branding Report thought AI-generated writing and similar tools threaten to:
* Diminish creativity
*Eliminate jobs
*Hamper marketers’ ability to differentiate their brand in the marketplace
Moreover, only 24% of marketers thought AI will impact marketing positively.
And 23% doubted that AI could automate marketing at all.
The report was released by Bynder, a digital asset management company.
Bynder’s findings differ sharply from the views of major global marketers like Dell, Staples, American Express and JP Morgan Chase.
All have embraced AI-generated writing to punch-up their marketing.
*New York Times Releases Special Report on Artificial Intelligence: The Gray Lady offers a number of articles on AI in this report, including looks at how AI-generated writing is impacting jobs and industries.
All told, the report offers a great frame of reference on how AI is remaking the world and how AI-generated writing fits into that change.
*Special Feature: Company Reports That Write Themselves
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–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.