Already a leading player in artificial intelligence, Salesforce.com has added AI-tool Einstein Copy Insights to its email marketing platform.

Einstein Copy Insights uses AI to enable marketers to identify optimal words for email subject lines, text messages, social media copy and similar text.

Meanwhile, Salesforce.com’s Einstein Messaging Insights now notifies email marketers about under-performing marketing emails and offers recommendations for improvement.

And its Einstein Content Selection auto-recommends graphics for emails, based on customer preferences and behaviors.

In other AI-generated writing news:

*Google Updates Search With AI Writing Tech: The same technology used by news outlets, publishers and advertisers to automate writing is now being tapped by Google to improve search results.

Google researchers say they’ve added natural language processing (NLP) to Google Search to enable the search engine to better understand how words relate to one another in a query.

“With the latest advancements from our research team in the science of language understanding — made possible by machine learning — we’re making a significant improvement to how we understand queries,” observes Pandu Nayak, vice president search, Google.

Nayak adds the changes represent “the biggest leap forward in the past five years and one of the biggest leaps forward in the history of search.”

Nayak anticipates the search makeover will enable Google to better understand the intent of 10% of all Google searches.

*Microsoft Developing AI Tool to Automate Ad Writing for Small and Midsize Businesses: The tech goliath is developing new software that will auto-create text ads based on a few ads you feed to it initially.

The future Microsoft Digital Marketing Center also promises to help create ad campaigns, optimize return-on-investment and produce analytics-driven reports.

Microsoft Digital Marketing Center is currently available for testing for a select group of small and medium-sized businesses.

*Using AI to Generate Automated News Alerts: Newsrooms can automate the release of breaking news updates with the help of AI tools, according to Karyn Fleeting.

Head of audience engagement at news outlet Reach, Fleeting will be offering details on how AI-automated newsbreaks work at the upcoming Newsrewired Digital Journalism Conference.

The meet is slated for Nov. 27 at Reuters in Canary Warf, London.

*Wall Street Journal Uses AI to Fine-Tune News Coverage: A longtime leader in the use of AI-generated writing and similar tools, the Wall Street Journal is currently using AI to punch-up its news coverage.

Specifically, the paper used AI to analyze ten years of articles detail the Journal’s news emphasis, reveal gaps in coverage and home-in on news stories that interest readers most.

“The knowledge around machine learning methods is becoming more accessible as the cost of AI projects has gone down since many models are readily available online and can be implemented — even by small newsrooms,” observes Francesco Marconi, research and development chief at the Wall Street Journal and a fellow at Columbia Journalism School.

*Most Newsrooms Still Devoid of AI Writing Tech Experts: Despite the obvious advantages of AI-generated writing and similar tools, most newsrooms still lack significant AI tech staffing.

Specifically, only 4% of newsroom employees are tech professionals, according to a new study, “The State of Technology in Global Newsrooms.”

Authored by the International Center for Journalists, the study gleaned 4,100 responses from journalists and news managers in 149 countries.

*New Info-Clearinghouse on AI and Journalism: Charlie Beckett has published a useful listing of books, academic papers and news reports on AI and journalism.

The info-clearinghouse is an excellent place to stop by for a quick overview on what people are saying about AI-generated writing and similar tools.

Beckett is director of the Media Policy Project, sponsored by the London School of Economics and Political Science.

*New Interactive Search Tool for Free Data Journalism Tools: A team of researchers has put together a free search engine that will quickly find free automated tools you can use to find and collect data, analyze data and/or create data visualizations.

*AI-Automated Research for Journalists: Trolling for Patterns on Social Media: Some news organizations working with fewer reporters are leaning on automated research tools like Dataminr.

The software – currently used by approximately 600 newsrooms worldwide — uses AI to search for patterns and events on social media, blogs and public databases — based on a keyword or keyphrase.

“When an incident is ongoing, we are able to set searches and geographical boundaries in Dataminr to bring us all the tweets and other social conversation from that place or about that event,” says Karyn Fleeting, head of audience engagement at Reach, a news outlet.

*New Free Course in AI and Marketing: Hubspot Academy is offering a free, 4-part course on how artificial intelligence can be leveraged in marketing.

Feel free to send a link to RobotWritersAI.com to a friend or colleague.

*Also on RobotWritersAI.com — Evergreen Article:

*AI-Created Newsletters: On The Cheap

–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.