While bleeding tech news pub The Next Web thought it was a great idea to create an AI robot that could auto-generate news about Bitcoin, it’s human colleague is having second thoughts.
“Bots might not threaten livelihoods of writers any time soon — if ever,” observes author Mar Masson Maack. “But there’s one thing I forgot to consider: How it feels to have a never-tiring, high-performing, robot colleague.”
Unlike its human counterpart, the robot is not plagued by misgivings over artificial intelligence writing tools.
Instead, it purrs along, 24/7, scouring “the Internet for news about Bitcoin; how its price is developing, what people are tweeting/writing about it, and then it puts together all that info in human-understandable terms — derived from rule-based phrases and terms we wrote beforehand,” according to Maack.
In other AI-generated writing news:
*Company Reports That Write Themselves, Courtesy AI: Organizations looking to auto-generate written reports from their databases now have a raft of tools available, thanks to the emergence of artificial intelligence generated writing software.
Essentially, these AI-generated writing solutions can drill-down into organization databases and auto-produce easy-to-understand, written reports based on that data.
Author Joe Dysart takes an in-depth look at the capabilities of these AI solutions in this article.
*AI-Generated Writing: The Great Personalizer: Marketers are using artificial intelligence writing tools to personalize marketing emails “at nearly an atomic level,” according to BusinessBlogsHub.
Essentially, AI allows marketers to go well beyond designing emails based on audience segmenting.
Instead, AI tools enable them to dig deep into the data to customize marketing emails down to the individual level.
Specifically, it creates a specially designed marketing email just for you, based on the product pages you view, the product videos you watch – and even the links you’ve clicked on or ignored, according to BusinessBlogs Hub.
Check out this article for more examples of how AI tools are automating and personalizing email marketing.
*AI-Generated Writing and Content Marketing: Change Ahead: Jeff Bullas offers a detailed look at how AI-generated writing and similar tools are altering the rules of content marketing.
Communications pros at many businesses regularly use content marketing – blogs, social media posts, sponsored articles and the like – to rise above the noise in an increasingly crowded digital world.
With AI, marketers are offered the ability to bring such marketing to an entirely new level of personalization and engagement.
*AI Tools for Generating Content: Mike Kaput, a senior consultant at PR 2020, offers a recommended list of AI-powered content generation tools.
Included in his toolbox is Acrolinx. “The tool uses sophisticated AI, developed in one of Germany’s top artificial intelligence research centers, to ‘read’ your content and make sure it meets your brand standards — no matter who’s writing it,” Kaput observes.
“That includes analyzing and improving across thousands of factors, from tone-of-voice to approved language and style — to how ‘on-brand’ your content is.
“The result is consistent, impactful content across teams, no matter how big you are or what language you communicate in.”
*The Future of Financial Marketing Copy, the AI Way: Look for artificial intelligence writing tools to augment the jobs of financial marketers – rather than to eliminate those jobs.
That’s the take from Steve Cocheo, executive editor, The Financial Brand.
“Talking about AI producing advertising copy begets mental images of C-3PO sitting at a manual typewriter, stogie in mouth, batting out jingles and slogans on an Underwood,” Cocheo observes. “Not quite what’s involved.
Instead, it’s more likely marketers will be increasingly using AI writing tools to highly personalize marketing copy to specific individuals, Cocheo observes.
“The idea is to use AI to combine past performance of terms and phrases with testing that goes far beyond A/B evaluation,” Cocheo observes.
“This takes the crafting and refining of content away from guesswork and closer to precision. In other words: Marry data analytics to content creation,” he says.
*Market Research: Yet Another Industry Ripe for AI-Generated Writing: CIO Review sees AI writing greatly simplifying the creation of market research reports.
“An algorithm can quickly learn to make various assumptions and judgment about data and then generate a report,” according to CIO Review. “It will free-up the time of market researchers and let them focus on higher-value tasks such as validating AI-produced findings.”
Bottom line: AI writing tools and similar tools are poised to reinvent the market research industry, according to the pub.
*Stronger Version of AI Fake News Generator Released: Open AI has released a more robust version of its fake news generator, GPT-2.
Now ‘six times stronger,’ GPT-2 was originally released by Open AI earlier this summer — accompanied by warnings about how easy it is for AI to generate fake, text-based news.
Interestingly, researchers are holding back on an even stronger version of GPT-2, which they may release in a few months. They’re waiting, they say, to ensure their free fake news generator is not being used nefariously.
Meanwhile, another fake news generator, GROVER, is also available on the Web, courtesy of researchers at University of Washington. Their system can render news is a free-form style.
Plus, it can write in the style of highly respected publications like The New York Times, The Washington Post and Wired.
University of Washington researchers also say their motivation for releasing the fake news algorithm was to alert the public that such technology can be easily created and deployed.
*Bloomberg’s AI-Generated Stories: Thousands of Variables at Play: AI writing tools at the financial news publishing house strive to imbue stories with thousands of characteristics that readers consider important, according to Pooja Malpani, head of engineering, Bloomberg Media Group.
This Forbes article offers an up-close look at how Malpani designs systems that help wrest the most from AI-generated writing tools and similar AI tools.
*New Chip Software Speeds-up AI-Generated Writing: A software upgrade on nVidia’s AI chips is designed to enable machines to generate AI writing more quickly, according to the company.
The increased efficiency should enable developers to create
more sophisticated AI-generated writing and related tools, according to nVidia.
“We’ve got a lot of demand for language modeling,” says Bryan Catanzaro, vice president, applied deep learning, Nvidia. “And if you look at the pace of language progress, it seems like an obvious place for us to make investments.”
*Also on RobotWritersAI.com:
Evergreen Article: *AI-Created Newsletters: On The Cheap
–Joe Dysart is editor of RobotWritersAI.com and a tech journalist with 20+ years experience. His work has appeared in 150+ publications, including The New York Times and the Financial Times of London.